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| Public Relations Campaigns |
 We are promoting the image of our clients, by keeping a permanent contact with the press, and by systematically sending press releases and monitoring their apparitions;
We are promoting the image of our clients towards fields specialists and celebrities;
We are offering consultancy regarding the image, the best ways of promoting and communicating. |
WHY PR ?
The PR concept, seen at the beginning just as a complement of the advertising activity, started gaining a more and more important place in the management of companies all over the world. It became a very important strategic function that helps achieving the organizational objectives.
Therefore, besides the fact that they represent the main mean of communicating to the clients and other interested groups, the public relations are nowadays a real support of the management activity. The companies must create different communication strategies for each targeted interests group (clients, suppliers, press, sponsors, investors, employees, etc.) so that the message is sent to each of them as clear as possible and is perceived in the most correct way.
Main advantages:
Compared to a classical advertising campaign or to punctual promotional actions, a public relations campaign offers a much better cost/benefits ratio;
Higher impact: the public ignores most of the time the advertising messages, as they tend to clearly express the intention of "selling" something. A well prepared PR campaign has a much higher credibility.
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