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| A young company, a professional team with long experience in PR activity, event organizing, management and marketing, created at the initiative of the two confounding members, Oana Chivu and Adela Sirghie, as a result of their passion for this field and of their wish to offer complete services of creation, promotion and maintenance of public image to their clients. |
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The PR concept, seen at the beginning as a complement of the advertising activity, started gaining a more and more important place in the management of companies all over the world. It became a very important strategic function that helps achieving the organizational objectives.
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Sakko Advertising analyses the communication needs of its clients, establishing together with them specific PR actions which lead to achieving the organizational mission and objectives.
Therefore, besides the fact that they represent the main mean of communicating to the clients and other interested groups, the public relations are nowadays a real support of the management activity. The companies must create different communication strategies for each targeted interests group (clients, suppliers, press, sponsors, investors, employees, etc.) so that the message is sent to each of them as clear as possible and is perceived in the most correct way.
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